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How to start your career in Digital Marketing
Image via Unsplash.com I was asked recently for my advice on how to break into the communications industry. Things have changed dramatically since I started out at a small tech PR agency in the late...
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Podcast: Advanced Facebook Advertising with Shea Bennett, Identity Group
As we have covered before, Paid Media is an essential part of PR and communications. In this podcast, we catch up with Shea Bennett from the branding and marketing consultancy Identity Group to...
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Turning 18 (in comms): What I have learned…
This month marks 18 years since I started my career in communications. Here are the key lessons I’ve learned on the journey from faxing press releases to self-destructing Snapchats. I fell into PR. I...
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How to go Freelance: Freelancing tips for comms pros
Work is changing. Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per...
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Social Media Customer Service: Distinguishing the Internet Troll from the...
Credit: Pixabay.com How can brands best prepare and distinguish between genuine customer complaints and Internet trolls? Here are our six steps for managing online customer service. The Internet has...
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Podcast: Regional Comms and the State of PR with Rich Leigh
My guest in this podcast is Rich Leigh who runs his own consumer PR agency in Gloucester, England. We talk: Measurement: How SEO and PR are married with social and content, therefore metrics should...
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Holding our predictions to account. What next for comms in 2017?
The obligatory tarot shot to depict ‘predictions’ [Credit: Pixabay.com] The end of year predictions post has become something of an agency tradition, but how many look back and see if they got it...
View ArticleFive Steps to Successful Influencer Marketing [Video]
Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of...
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The New Trust Order: Search, Influence and Ethics
There are few positives from Edelman’s new Trust Barometer, but our belief in what we find in Search is on the rise. Couple this with other recent data on the trustworthiness of influencers and...
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Amazing Free Tools for Copywriters and Bloggers
Image via Unsplash.com As a freelance copywriter I have to make sure my copy serves two audiences well. It must engage, entertain, educate and often persuade human readers, and please search engines....
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